We know that greenwashing (a form of advertising or marketing that is used to deceptively persuade the public that an organisation or business has environmentally friendly products, aims and policies) has the potential to reduce consumer’s trust of green claims. It is therefore crucial that governments  and regulators  address  greenwashing  and  businesses  and  organisations  take responsibility for their green claims 

Uniting Communities supports government initiatives that build confidence in carbon reporting and monitoring frameworks as well as ensuring that the claims that organisations and businesses make do not undermine the community's confidence in action on climate change.